WALL STREET JOURNAL - Singles are emerging from the pandemic more serious about finding a partner and less focused on looks, according to the latest Singles in America study, conducted by researchers at the Kinsey Institute and funded by Match. ~75% of the study's participants say they want to find a partner who wants to marry, roughly similar to last year and up from 58% in 2019. Singles became more interested in finding a stable partner and they're spending more time on phone calls and video chats before meeting IRL. Today, one-quarter of singles say they've had a video chat with a date before meeting in person, up from 6% in 2019. Each year, researchers ask single people what they’re looking for in a partner. The No. 1 answer this year is "someone to trust and confide in." Physical attraction dropped out of the top five during the pandemic.
by Elizabeth Bernstein
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