THE GUARDIAN - More and more online daters are choosing to start conversations without vetting each other's profile pictures. Blindlee is a blind dating app that hosts three-minute blurred video calls between users who match each other's criteria. In-app popups offer ice-breaker prompts and, as time goes on, the option to gradually unblur the video image. After three minutes, the app asks participants if they want to continue the conversation - if they both say yes, only then will it create a match and conversation can continue. The app launched in 2019 but experienced a boom during the pandemic. S'More is another relative newcomer to the online dating market, where users' photos are obscured until 15 messages have been sent back and forth. "70% of the conversations continue after photos have been revealed," says S'More's CEO, Adam Cohen-Aslatei. The app launched in June 2020 in the US, where it has 400K users and is the country's fastest growing dating product. A UK launch is imminent. Tinder also added a "Fast Chat: Blind Date" feature this year.