THE DRUM - Bumble's CyberFlashingIsFlashing campaign achieved its goal when it managed to get the UK government to agree to make cyber flashing a criminal offense in its proposed Online Safety Bill. Bumble made this happen by briefing 576 MPs across England and Wales and got its community to send ~7,500 letters to MPs, as well as securing a meeting with the former secretary of state, Nadine Dorries. During the campaign, Boris Johnson was even asked if he would bring forward legislation to criminalize cyber flashing – to which he said yes. On social, the #DigitalFlashingIsFlashing garnered 1M views and interactions. This campaign was a winner at The Drum Awards for PR 2022.
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