AFAQS - The matchmaking segment in India is growing at a fast pace. According to Statista, the market volume of matchmaking will reach $302M by 2027. The revenue will grow at a rate of 0.91% (annually) between 2023 and 2027. And, the number of matrimonial platform users will increase to 29M by 2027. One of the big players in the market is Shaadi.com, which was founded in 1996 by Anupam Mittal. It also operates in Canada, UAE, the UK, and the US. In India, Shaadi positioned itself as a matchmaking service, as families are involved. Globally, Shaadi positions itself as a serious dating platform.
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