Dating App Shipp Makes Users Talk for 7 Minutes Before Revealing Profile Photo

COCONUTS - Shipp, a Singapore-based app, aims to differentiate itself by letting its users chat for 7 minutes before seeing what the other person looks like. The company behind Shipp surveyed 200 participants to find out what people didn't like about other dating apps. The feedback they got was that swiping for potential partners can cause "fatigue" or result in "shallow" pointless conversations after matching. Another problem was ghosting. Thus, the app ditches using profile photos for people's initial matches. Instead, users match based purely on text profiles.

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