APPINIO - Jorge Bueso, Spark Networks' Senior Consumer Research and Insights Manager, collaborated with Appinio on their Hype Trackers in the US, UK, FR and ES, gaining insight into the intersection between relationships, Valentine's Day and how online dating services participate in both. People tend to seek meaningful relationships based on shared values within a like-minded community, and more than ever, online dating services help facilitate these relationships. However, the industry also faces challenges, such as red flags and ghosting, particularly for women. The report also identifies growing discussion topics such as gender identity and polyamory, which the online dating industry is expected to address for modern daters.
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