FORBES - Barbie Adler took her experience as a successful executive recruiter, helping executive talent find jobs at Fortune 500 companies, and applied the same methodology to launch the executive matchmaking firm Selective Search, which works with some of the top athletes, celebrities, and business executives across North America. Selective Search matched up ~4K couples, leading to 2K marriages and hundreds of families started. A third (34%) of clients met their match on the very first introduction, and Adler herself found love through her firm. Having grown up on a farm, sisters Lucy Reeves and Emma Royall were all too familiar with the challenges of meeting people in a rural setting. In 2006, they started Muddy Matches, a dating platform for people living in the country and looking for a like-minded match. Muddy Matches now has 330K active members and attracts 5K new monthly registrations.