LTR - For 30 years, Carmelia Ray has been a prominent figure in the dating industry, serving as a celebrity matchmaker, TV host, and online dating expert. During this time, she has helped ~8K matchmaking clients and engaged in ~65K conversations with singles from around the world about matters of love and relationships. She is recognized as one of the most successful matchmakers, having worked with renowned entrepreneurs, corporate executives, celebrities, and influencers. Carmelia is also the host and associate producer of her reality dating show called "Mom vs Matchmaker," and has appeared on several TV programs. Throughout her career, she has collaborated with various matchmaking agencies, top dating coaches, and major online dating sites.
Carmelia talks about her experience as a matchmaker and how she has used media to increase her visibility and authority. She shares ideas on how to attract media to a brand and reach a target audience through content marketing, social selling, and brand recognition. Carmelia discusses the three types of media: paid media, owned media, and earned media, and highlights the importance of producing content to establish one's voice and stand out. She advises taking advantage of crises to solve problems for people and attract media attention. Finally, Carmelia emphasizes the power of leveraging media to create instant visibility and authority. She also advises on how to get featured in the media, including building relationships with producers and writers, creating video content, and following up with enthusiasm. Carmelia emphasizes the importance of being authentic and sharing personal stories to connect with audiences.
The February LTR was kindly sponsored by technology providers Livebox by The Meet Group, Courtland Brooks and Matchmaker.com
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