Tinder Introduces Relationship Types and Pronouns to Attract Gen Z Users

« Subscribe to Get OPW.news by Email | Main | Hello Group Q4 Financial Results »

Tinder Introduces Relationship Types and Pronouns to Attract Gen Z Users

TECH CRUNCH - Tinder is introducing new features, including a Relationship Types feature borrowed from Hinge that allows users to indicate the type of relationship they are seeking, such as ethical non-monogamy or open relationships. Tinder has made this change as 41% of Gen Z users are either open to or actively seeking non-monogamous relationships. Additionally, members can now display their pronouns on their profiles, with over 15 options available. These updates are aimed at attracting Gen Z users to fuel growth, as Tinder has been struggling to attract new users following the lift of COVID lockdowns.