LTR - Geoff is the former CEO & co-founder of The Meet Group, a social dating and live-streaming company. He's also former co-CEO and GM of video for the parent company ParshipMeet Group. He successfully transitioned the company from 90% advertising revenue in 2016 to 60%+ user-pay revenue while dramatically expanding revenue by investing heavily in live-streaming video.
Geoff joined the dating industry in 2005 and pioneered one-to-many video. He discussed the challenges that startups face in their early stages and the importance of scrappy tactics, such as manually recruiting users or focusing on a narrow market. Cook emphasized that building a better mousetrap is usually not enough to launch a successful startup; it often takes something remarkable, and founders must be willing to do things that are messy and don't scale in order to get there. He also shared how this philosophy was used at The Meet Group to roll out their live-streaming product.
The February LTR was kindly sponsored by technology providers Livebox by The Meet Group, Courtland Brooks and Matchmaker.com
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