READWRITE - The DOWN Dating App, originally launched as "Bang With Friends" in 2013, changed online dating by focusing openly on casual hookups. It gained popularity quickly, even surpassing Tinder initially. The app's honest approach influenced other dating platforms to be more transparent. DOWN's features, like location-based matching and a three-directional swipe system (up for serious, down for casual), offer a tailored user experience. The app continues to evolve with tools like "3Some" and "Snap Match," promoting a safe, sex-positive environment.
by Deanna Ritchie
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