FAST COMPANY - Bumble has acquired Official, an app designed to strengthen relationships for couples. Official offers features such as mood check-ins and date planning to help couples build stronger connections. This acquisition is part of Bumble's broader strategy to enhance the overall "ecosystem of love," which includes various stages of relationships from friendships to long-term partnerships. With Official's presence in over 45 countries and a user base of ~368K couples, Bumble aims to provide comprehensive support and resources for couples to nurture and deepen their relationships. Official will continue as a standalone app though Bumble says there are opportunities for Official and Bumble to collaborate.
by Jessica Bursztynsky
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