Embracing "Bad Ideas" for Out-of-the-Box Marketing Strategies

LINKEDIN - In a recent LinkedIn post, Delbert Ty, CMO at CoffeeMeetsBagel, shared his unconventional approach to coming up with out-of-the-box marketing ideas/Ty suggests exploring "bad ideas" that go against self-interest, such as driving traffic to the competition. He cites CoffeeMeetsBagel's marketing strategy as an example, where they bought a billboard in New York directing casual daters to a rival app. This bold move emphasizes their focus on serious relationships. Ty offers a simple formula for adopting this strategy: 1) Think of "bad ideas" or the opposite of what you should do, 2) Spin it into a narrative that fits your brand, and 3) Allocate 80% of your resources to proven strategies, leaving room for experimentation with "bad ideas." This approach encourages creative thinking and risk-taking in marketing.

See full post at LinkedIn

See the top news on Coffee Meets Bagel