FORBES - DOWN Dating App founder Colin Hodge highlights Gen Z's preferences for quick, curated digital interactions and privacy. The app responded to these needs by improving its user experience and privacy measures, significantly increasing Gen Z engagement. Gen Z grew up connected online, and its members are accustomed to quickly processing huge amounts of information to find what they want. They want to get the information really quickly. "In the next five years, I suspect we'll see more and more pieces of dating apps automated," he says. "Imagine a profile almost entirely built using your content from other media, automatically selecting the most appealing photos, videos, even your bio." Concurrently, Gen Z's penchant for privacy While encouraging a private, safe environment, DOWN aims for a multi-platform verification standard, boosting user confidence.
by Jeff Fromm
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