TECH CRUNCH - Google is testing a new advertising slot on the Play Store. The new ad slot, similar to one Apple introduced two years ago, appears when Android users access the Play Store's search menu. While the slot previously contained personalized app suggestions, it now includes labeled ads. The tests have been observed in several global markets, indicating a broader testing phase. Google's move could boost its revenue from Play Store ads, especially considering recent concessions on Play Store commissions due to regulatory pressures. Although Google has not disclosed the size of its Play Store Ads business, it's expected to be substantial, given the platform's estimated revenue of $48B in 2021.
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