TECH CRUNCH - Match.com is introducing a time-sensitive feature called "72 Hours" to foster more meaningful connections among its users. The feature, available weekly, allows users to message potential matches for three days before the conversation vanishes. During the designated time frame, members can select nearby profiles on a map and start conversations in hopes of making weekend plans with the other person before time runs out. Initially available in New York, the feature will gradually roll out nationwide. The idea behind "72 Hours" is to combat conversations that never move beyond the app and eventually die out.
by Lauren Forristal
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