AUSTRALIAN ASSOCIATED PRESS - The Australian Competition and Consumer Commission (ACCC) has taken legal action against eHarmony, accusing it of misleading consumers regarding its pricing, membership renewal, and duration. The ACCC alleges that eHarmony enticed users with a "free dating" offer that only provided limited access, such as viewing blurred profile photos and minimal communication options. Furthermore, eHarmony is accused of automatically renewing memberships without clear consent, potentially costing users more than expected. The ACCC seeks penalties, costs, injunctions, and consumer redress from eHarmony. eHarmony has cooperated with the ACCC's investigation but could not comment further due to the ongoing legal proceedings.