Playdate App Teams Up with ITV for 'My Mum, Your Dad' Love Island Spin-off Campaign

LINKEDIN - Playdate dating app is partnering with ITV AdVentures Ignite for a special ad campaign tied to the 'My Mum, Your Dad' Love Island spin-off for single parents, airing on ITV1 from September 11-22, 2023. The ITV show, a cross between 'Love Island' and 'The Parent Trap', sees a group of 'mid-lifers' nominated by their grown-up children for a chance to meet a new partner. Playdate is a UK-based dating app designed specifically for single parents.

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