NASDAQ - Jessica Alderson, co-founder of dating app So Syncd, has created a dating platform focused on personality compatibility. Leaving a career in investment banking, she embarked on a journey that led her to explore different personality types and their impact on relationships. Alongside her sister, she developed So Syncd to address loneliness and offer an alternative to traditional dating methods. The platform has successfully matched thousands, with many going on to marry and start families. Alderson highlights empathy as a key leadership trait and acknowledges the importance of a strong support network.