FORBES - Amanda Bradford, founder of The League dating app, gives her first in-depth interview since selling her company to Match Group for $30M. Launched nearly a decade ago, The League aimed to serve ambitious singles and achieved one of the highest match rates in the industry. Bradford has now announced a redesign and a new national ad campaign called "Be a Goal Digger," featuring a new feature, "GoalMates," that puts goals at the forefront of dating connections. Under Bradford's direction, the app initially gained traction through a carefully curated user base, later expanding to NYC and LA. It then secured $2.3M in angel investment, leading to profitability within a year. Today, the app is used in 155 metropolitan areas globally and offers free and subscription-based memberships.
by MeiMei Fox
See full article at Forbes
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