MEDIA POST - The League, a dating app acquired by Match Group, is rolling out a new campaign called "Goaldiggers" to attract ambitious, goal-oriented individuals. The app distinguishes itself by requiring an application and integrating with LinkedIn, accepting only 20-30% of applicants to ensure a high-quality user base. The campaign aims to clarify that The League is about ambition, not elitism, and includes features like a goal-matching checklist to help users find like-minded partners. Founder Amanda Bradford emphasizes that the app aims to provide a premium experience for people who value ambition in potential partners.
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