BLOOMBERG - Tinder has rolled out an ultra-premium subscription tier, charging $499 per month to access features like exclusive search and matching. The new plan, called Tinder Select, was only offered to less than 1% of Tinder users who are among the app's most active. Users will be able to access new features, such as "VIP" search, matching and conversation, that aren't currently provided with its existing paid plans. Match Group President Gary Swidler said at a Citi conference earlier this month he expects Tinder Select to only attract "a relatively tiny amount of new payers," but he said it will have a significant impact on revenue.
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