REALME - Dating apps are facing trust issues due to many fake profiles and a 800% increase in scams. Match Group incorporated Garbo in an attempt to enhance user safety, but despite its substantial user base and noble goals, it failed to deliver. Here's why Garbo failed and how RealMe could potentially fill the gaps left by Garbo.
User Experience Dilemma: Despite having 2.5M users, Garbo provided a fractured experience, forcing users to leave the primary dating platform, impacting user retention and Match's credibility.
Information Dependency: Garbo didn't work well because it needed users to know a lot about their potential matches early on, which is hard during the beginning of online interactions.
Absence of User Verification: Garbo didn't check if users were real, which is important for correct background checks.
The RealMe Solution
Integrated User Experience: By partnering with apps like Say Allo, The RealMe offers an uninterrupted, in-app experience, maintaining user engagement.
Simplified Search Process: A simple click on any profile initiates the search, with no need for users to know extensive info about their matches.
Comprehensive Background Checks: RealMe's extensive scan across 389 data sources offers a complete background check.
User Verification: The distinctive badge on profiles verified by The RealMe ensures genuine interactions and significantly reduces the risk of encountering fake users.
Ease of Integration: The service can be easily integrated into existing platforms.
Garbo's endeavor with Match Group showed there is a substantial demand for trust-building tools in online dating. However, the lack of a seamless user experience and comprehensive services hindered its success. The Real Me addresses these limitations, offering a more inclusive and robust solution.
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