REUTERS - Tinder is introducing a $500-a-month subscription tier called "Tinder Select". Although Tinder experienced a 7% revenue growth last year, it lags behind competitor Bumble. Despite Tinder's reputation as a hookup platform, Match isn't maximizing its revenue potential. By adopting a gamified approach similar to apps like Candy Crush Saga and Roblox, Tinder could increase its revenue. For instance, if Tinder charged a penny per swipe from its massive user base, it could surpass Match's anticipated annual revenue.
by Lauren Silva Laughlin
See full article at Reuters
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