LINKEDIN - Six months ago, the founder of dating app, Thursday, initiated an experiment called pearº. The idea was to eliminate the need for dating apps by introducing green rings that singles could wear to indicate their openness to real-world connections. Surprisingly, it worked better than expected, with numerous success stories pouring in. While some questioned if this move was counterintuitive, it turns out pearº has paved the way for Thursday's expansion into 115 cities across four continents by the end of the year. Sometimes, creating competition can lead to growth.
Comments