TECH CRUNCH - Lex, an app inspired by vintage lesbian personals, has secured $5.6M in seed funding. The app's co-founder, Jennifer Lewis, has been promoted from COO to CEO, while the founding CEO, Kel Rakowski, becomes the chief creative officer. Michelle Parsons, previously from Hinge, has been appointed as the chief product officer. The app is popular among the LGBTQIA+ community in major cities like New York and LA, offering a platform for various social interactions beyond just dating. Recently, the app underwent a redesign emphasizing community over just hookups. The new funds will be used for expansion. Their monetization strategy will differ significantly from major platforms like Facebook or TikTok, emphasizing in-person meet-ups over prolonged app usage.
by Harri Weber
See full article at Tech Crunch
See the top news on Lex
This post also appears on InternetDatingInvestments.com
Comments