MARKETING DIVE - The RAW dating app is introducing measures to address prevalent issues in online dating. With its dual camera feature, the app has successfully minimized catfishing and the use of misleading photos. To further enhance the user experience, RAW is implementing two features: Respect Meter: This allows users to give feedback on each other's communication patterns. Based on interactions, profiles will display red (cautionary), green (positive), or beige (neutral) flags, providing insights into potential matches' behavior. No Ghosting Rule: In an effort to reduce ghosting, users are limited to the number of active chats. Before initiating a new chat, users are prompted to respond to existing ones or end them gracefully, promoting honest communication.
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