CNBC - The League, a dating app criticized as "elitist," emphasizes matching goal-oriented individuals based on shared values and aspirations. Despite its initial label, it is open to all who share ambition, not just the wealthy. The app employs features like "GoalMates" to facilitate connections based on shared goals and offers a matchmaking service. Amanda Bradford, the founder, believes people are naturally drawn to those similar to themselves. Some of the app's controversial advertisements have stirred discussions. Overall, The League centers on connecting people with common ambitions and values.
by Aditi Shrikant
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