LEXOLOGY - The Australian Competition and Consumer Commission (ACCC) has recently taken legal action against eHarmony for alleged misleading practices in breach of the Australian Consumer Law. ACCC claims eHarmony gave false impressions about membership durations, renewal rates, and obscured auto-renewal details. The company is also accused of not displaying the true minimum price and misleading customers with "free dating" promotions. The situation underlines the need for businesses in Australia to ensure clear communication, accurate pricing, and vet promotional claims for accuracy and legality.
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