OPW - Ador is a new app in the Indian online dating market. "Ador is neither a dating app nor a marriage app," claims the app's founder & CEO Udit Shah. "It's a connection app centered on aligning singles based on interests, hobbies, and personalities, allowing them to share content, and access educational resources", he says. Ador has recently introduced new features leading to a notable uptick in user engagement, including a more gender-balanced user base with an increase in female users. The 'Message Request Before Match' feature which allows users to send a message before forming a mutual match, resulted in a 2000% increase in connection requests on the platform. Through its Conversation channel on Instagram, Ador connects users with stories from influencers such as Mrs. India, Miss Trans Global, and various award winners, significantly expanding its reach and engagement.