RAGAN - Michael Kaye, the director of brand marketing and communications at ARCHER and OkCupid, has been honored as one of Ragan's 2023 Game Changers. He successfully expanded OkCupid's brand globally and managed communications across diverse markets. Kaye emphasizes the importance of understanding artificial intelligence and analyzing data for storytelling. He also highlights the need for understanding intersectionality due to the diversity of Gen Z. Despite appearing confident in public speaking roles, Kaye admits to dealing with social anxiety. He recalls a memorable experience when OkCupid's initiative was mentioned in a White House press briefing related to COVID-19 vaccination.
by Isis Simpson-Mersha
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