Aisle Promotes Slow Dating With Its Latest Campaign 'Love Doesn't Have to Hurt'

AFAQS - Aisle's campaign "Love Doesn't Have to Hurt," created by Klture Studios, addresses incompatibility in relationships, a major cause of 30% of urban divorces in India. Through two films, "Ice Cream" and "Band Boy," it highlights the emotional toll of mismatched partnerships. The campaign promotes slow dating, emphasizing deep connections over superficiality, and aims to foster dialogue about the importance of compatibility and communication in lasting relationships.

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