ASHLEY.DATE - The 'Decoding Gen Z' report by Ashley Madison delves into the complex attitudes of Generation Z towards sex, non-monogamy, and discretion. This generation, born between the mid-1990s and early 2010s, has been characterized by various contradictions, being both progressive and conservative in different aspects. In 2022, a significant number of Gen Z individuals, particularly in the U.S., joined Ashley Madison, despite many not being married. The report reveals that Gen Z is more open to non-monogamous relationships compared to previous generations. According to the survey, 57% of Gen Z Americans are willing to consider non-monogamous relationships, and 59% of Gen Z Ashley Madison members prefer open or polyamorous relationships.
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