LTR - Snehil Khanor, Chief Matchmaker of Truly Madly, discusses the nuances of the Indian dating market, emphasizing the cultural diversity and regional distinctions that shape the landscape. Truly Madly, launched in 2014, aims to achieve $100M in total revenue by 2026 and sets itself apart from Tinder and Bumble by avoiding a kilometer radius filter, implementing stringent profile moderation, and incorporating compatibility algorithms tailored to Indian cultural nuances. Khanor introduces TM Cafe, a unique 90-second video speed dating feature, and highlights the shifting dynamics in Indian relationships, with arranged marriages diminishing and love marriages gaining traction. He predicts a 20-25% CAGR growth for the Indian dating industry and underscores Truly Madly's focus on tier two and tier three cities, which contribute over 45% of their revenue. The interview provides valuable insights into Truly Madly's strategic approach to meet the distinctive needs of the Indian market.
The November LTR was kindly sponsored by ParshipMeet Group, RealMe, along with Courtland Brooks and Matchmaker.com
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