MONEYCONTROL - Muzz, a UK-based dating app popular in Pakistan, has launched a campaign that humorously challenges traditional cousin marriages. The ad, with its bold message "Leave cousins, find someone else," has become a viral sensation in Pakistan, effectively resonating with local cultural norms and societal complexities. This approach showcases a successful example of localized marketing, addressing specific cultural practices in a region where the app is popular.
See full article at Money Control
See the top news on Muzz
| |
Comments