LTR - Neil Davis, CBO of RealMe, delves into the dichotomy of dating safety as a cost or revenue opportunity in his presentation. He challenges the conventional view of safety as a mere expense, suggesting that prioritizing it can lead to increased user engagement and revenue. Davis cites the decline of Spark Networks, emphasizing the real-world impact of safety issues on dating platforms. RealMe offers user verification and background checks as solutions, highlighting their role in compliance with regulations and enhancing user trust. The presentation discusses the flawed Garbo experiment, acknowledging user demand for safety measures. Davis concludes by emphasizing the revenue-generating potential of safety features, citing increased user engagement, lower churn, and higher monetization as potential benefits.
The January LTR was kindly sponsored by ParshipMeet Group, RealMe, along with Courtland Brooks and Matchmaker.com
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