FORTUNE - In 2017, Hinge CEO Justin McLeod reported company earnings of less than $1M, but by 2023, anticipates revenues to exceed $400M. The surge in growth is attributed to word-of-mouth marketing, technological advancements, and a focus on authenticity, making the app 20 times more effective in arranging dates than before. McLeod emphasizes the importance of enhancing user experience to sustain growth and rejects theories of limiting matches for free-tier users. He envisions AI as a key driver for efficiency in dating, aiming to streamline the matchmaking process and help users find compatible partners quicker and with less effort.
by Ruth Umoth
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