CAMPAIGN US - BLK, a Match Group dating app, has launched the #RealNotPerfect campaign to empower Black women to embrace authenticity in every aspect of life. The campaign, featuring a series of videos, encourages members to be unapologetically Black and showcases individual stories of Black women overcoming challenges. Users are invited to pledge authenticity, receiving a badge on their profile. Over 8,000 people have joined the campaign so far.
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