BUSINESS OUTREACH - Shaadi.com, established in 1996 by Anupam Mittal, has grown to be a leading online matchmaking service globally, boasting over 5M marriage success stories. The platform, initially met with skepticism, now attracts 1.5M active users monthly, emphasizing a rigorous screening process and a secure environment. It operates on a subscription-based revenue model and continues to innovate with features like Shaadi Live. Eligible singles can engage in virtual meetings with up to 10 potential matches during hour-long Shaadi Live events occurring every 10 days.
by Nishat Manzar
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