FORTUNE - The League, a dating app founded by Amanda Bradford in 2014, aims to serve ambitious millennials and Gen Z users with an exclusive, high-cost membership model. Bradford describes the app as a platform for the "overly ambitious," offering memberships starting at $100 per week. Following its acquisition by Match Group for $29.9 million in 2022, The League has introduced features like speed dating and personalized dating advice. Bradford's vision for the app is to fill the gaps in information on dating profiles, saying, "You put in your LinkedIn profile as a means of admission," focusing on career and educational background. The VIP membership, costing up to $30,000 annually, targets career-driven individuals seeking like-minded partners, with Bradford emphasizing, "I built The League for myself, to essentially find my life partner." The League distinguishes itself in the dating app market by leveraging technology and strategic matchmaking to cater to a specific, motivated clientele.
by Rachel Ventresca
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