TECH CRUNCH - According to data.ai, global downloads of dating apps saw only 1.9% growth YOY, compared with the 29% increase seen during the same time in the prior year. In the U.S., growth has also slowed, with a 2.38% YOY increase as of January 2024, reaching ~12.7M installs, down from the nearly 16% growth seen in January 2023. Match Group reported its total number of paying customers declined by 5% YOY. Tinder's paying customer growth also slowed again last quarter, dropping 8% to reach 10M payers. Match said it will now look to AI to improve the dating app experience.
by Sarah Perez
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