LTR - Rakesh Yadav, AdTech and Performance Marketing Manager for TikTok, shares insights on how dating companies can succeed on TikTok. In his presentation, he debunks misconceptions about TikTok, emphasizing its diverse user base beyond dancing videos. Rakesh highlights TikTok's entertainment focus, with content ranging from cooking to gaming. He discusses the potential for dating apps on TikTok, citing surveys indicating a highly engaged audience ready for action. Rakesh outlines the process of driving user acquisition through TikTok, covering creative strategies and showcasing examples from Bumble and Cupid Media. The presentation emphasizes the importance of bringing creativity to the forefront and tailoring campaigns based on the app's lifecycle stage, from install optimization to value-based optimization. Case studies demonstrate significant improvements in install volume, cost efficiency, and engagement metrics when adopting TikTok-native creatives.
The January LTR was kindly sponsored by ParshipMeet Group, RealMe, along with Courtland Brooks and Matchmaker.com
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