NEWS.COM.AU - A car graffitied with messages like 'cheater' and 'scum' in Sydney turned out to be a promotional stunt by the dating app Thursday. Initially causing online speculation about a revenge act, the company later revealed on Instagram that it was a creative attempt to grab attention due to their limited marketing budget. The stunt, involving a car owned by Thursday's city representative, aimed to promote Thursday Events in Sydney, a concept where singles meet in person. Despite some praise, the marketing tactic faced criticism for associating the dating app with negative themes like cheating and vandalism, leaving many confused and unimpressed. The controversy highlights the fine line between innovative marketing and potential brand damage.
by Elizabeth Pike
See full article at News.com.au
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