TECH TIMES - Match Group has appointed two new board members: Instacart's CMO, Laura Jones, and Zillow Group former co-founder/CEO, Spencer Rascoff, will join the board immediately. Jones has expertise from Uber and Google, while Rascoff was Zillow's CEO for a decade.
Meanwhile, the European Union's executive arm considers tailored pricing unjust and prevents customers from making informed choices. Tinder will end age-based pricing by mid-April and will notify customers that its premium service discounts are based on automated algorithms and explain why, such as when users refuse to pay the usual cost. The European Commission stressed the significance of clearly communicating individual discounts.
Also, a class-action lawsuit alleges Match Group apps addict users, trap them in a "perpetual pay-to-play loop," manipulate dopamine by gamifying romance and use dark patterns in site design to trick customers into completing unintentional payments. Match Group called the lawsuit "ridiculous."
by Quincy Jon
See full article at Tech Times
Mark Brooks: In the real world not all singles are created equal. Online dating apps have to deal with this reality to try and level the playing field through pricing mechanisms. Also, I think it is our prerogative and entirely within the bounds of fairness to use behavioral observations, and AB testing to optimize for user conversions. It's not cheap finding millions of singles and maintaining critical mass! Ultimately the value we deliver is worth way more than the cost of a date. We help users get the tough questions out of the way, find reasonably good matches, communicate easily in private, and do better than they might otherwise.
