FOX5 - In 2024, a survey by Self Financial revealed that ~69% of American adults are uneasy about the cost of dating, with 68% anxious about managing expenses for a date. This aligns with a 2022 Lending Tree survey where one in five Americans avoided dating due to rising costs. Despite financial concerns, two-thirds of respondents believe spending more on a date increases its success. On average, men spend $67.87, while women spend $56.61 per date, with dinner being the preferred choice. A 2020 Lending Tree survey showed that Gen Z spends $72, Millennials $83, Gen X $82, and Baby Boomers $58 on a first date.