LINKEDIN - So Syncd, a dating app known for matching users based on Myers-Briggs personality types, is closing down to refocus its business on content creation around dating, personality development, and personal growth. Launched in Jan 2020 by sisters Jess and Lou Alderson, the app facilitated ~6K relationships before the founders decided to shift towards expanding their media company. The company raised ~€827K in seed funding to expand in the US.