MUSIC ALLY - Yuzu is the latest app from Match Group, focusing on the Asian community, and that's reflected in one of its first music marketing partnerships. It's with North Star Boys, the Asian-American boy-band who've been building a following on Instagram, TikTok and YouTube in recent years. The campaign includes an in-app event featuring the group, themed around Asian American and Pacific Islander month, as well as a chatroom where members of North Star Boys will be dropping in.
by Stuart Dredge
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