LINKEDIN - The League's "Be a GoalDigger" campaign marks an innovative milestone for the dating app, which has long been perceived as catering exclusively to high-earning, Ivy-League-educated elites. Recently nominated for an Obie Award in the Combined Multi-OOH Formats, Transit & Copywriting category, this campaign represents The League's effort to correct misconceptions and broaden its appeal to include all ambitious, goal-oriented singles. For the past decade, constrained by a lean startup budget, The League's advertising efforts were largely confined to basic digital channels. Now, with the support of Match Group, the campaign has been able to expand into a full-scale, multi-channel marketing initiative.
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