FINANCIAL TIMES - Targeted dating apps are gaining traction as mainstream rivals like Tinder and Bumble face user declines. Apps like Grindr and Feeld attract specific communities, such as gay men and those interested in non-monogamy. Grindr's shares have doubled in 2023, contrasting with declining shares of Match Group and Bumble. Feeld has seen a 10% increase in users exploring open relationships and polyamory. These niche apps benefit from a deep understanding of their communities, leading to higher user loyalty and monetization opportunities. Match Group is shifting focus to niche products like Archer, for gay and bisexual men, and other demographically tailored apps to offset declines in mainstream platforms.
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