AFAQS - Anupam Mittal, founder of Shaadi.com, appears in a new ad criticizing dating apps for fostering commitment-phobic relationships. The ad, created by Moonshot, suggests Shaadi.com as a better alternative for finding committed partners. Mittal's criticism extends beyond the ad, as he highlighted issues like unbalanced user demographics and lack of serious commitment on dating apps. His stance is supported by data showing 79% of Gen Z experiencing dating app fatigue. Shaadi.com recently launched VIPshaadi.com, a personalized matchmaking service.